Landing that dream internship or job often hinges on a compelling resume. But simply uploading your resume to Handshake isn't enough. You need to actively work to get it noticed and reviewed by recruiters. This comprehensive guide outlines effective strategies to increase your chances of getting your resume seen and considered on Handshake.
Understanding Handshake's Algorithm
Before diving into strategies, it's crucial to understand how Handshake's algorithm works. While the specifics are proprietary, it's generally understood that Handshake prioritizes resumes that:
- Match job postings: The closer your skills and experience align with specific job descriptions, the higher your visibility.
- Are keyword-rich: Using relevant keywords from job postings boosts your resume's ranking in search results.
- Are complete and well-formatted: A polished, error-free resume demonstrates professionalism and attention to detail.
- Showcase relevant projects and accomplishments: Quantifiable achievements are highly valued by recruiters.
- Are associated with a complete and engaging profile: A fully completed profile, including a professional photo and compelling summary, makes a strong first impression.
Optimizing Your Handshake Resume for Maximum Visibility
Now let's move on to practical strategies:
1. Keyword Optimization: The Cornerstone of Handshake Success
This is arguably the most important step. Thoroughly research keywords relevant to your target roles. Look at job descriptions for positions you're interested in. Identify recurring words and phrases, and strategically incorporate them into your resume naturally. Don't just stuff keywords; weave them seamlessly into your descriptions of skills, experiences, and accomplishments. For example, instead of saying "Managed social media," try "Managed social media campaigns, increasing engagement by 25%." The added quantifiable result is far more impactful.
2. Tailor Your Resume to Each Application
Generic resumes rarely cut it. Take the time to customize your resume for each job application. Highlight the skills and experiences most relevant to the specific job description. This demonstrates your genuine interest and increases your chances of getting noticed.
3. Craft a Compelling Summary or Objective Statement
Your summary (or objective statement, if you're a recent graduate) is your elevator pitch. Make it concise, impactful, and tailored to the type of roles you're pursuing. Highlight your key skills and career goals, and make it easy for recruiters to quickly understand your value proposition.
4. Showcase Quantifiable Achievements
Numbers speak volumes. Whenever possible, quantify your accomplishments. Instead of "Improved customer service," try "Improved customer satisfaction scores by 15% through implementation of a new training program." This demonstrates the impact of your work and makes your resume stand out.
5. Perfect Your Profile Beyond the Resume
Your Handshake profile is an extension of your resume. A complete and engaging profile significantly increases your visibility. Ensure you:
- Upload a professional headshot: A high-quality photo makes a strong first impression.
- Complete all sections: Fill in every section of your profile, including education, skills, and experiences.
- Write a compelling bio: Briefly describe your career aspirations and what you're looking for in a role.
- Connect with relevant people: Networking within Handshake can significantly broaden your reach.
6. Actively Engage with Recruiters
Don't be passive. Reach out to recruiters whose companies interest you. Express your interest in their postings, highlight your relevant skills, and ask insightful questions. This shows initiative and genuine interest.
7. Regularly Update Your Resume and Profile
The job market is dynamic. Regularly update your resume and profile to reflect your latest skills, experiences, and accomplishments. This keeps your profile fresh and relevant, maximizing your visibility.
Beyond the Resume: Networking and Building Connections
While a strong resume is crucial, networking is equally important. Use Handshake's features to connect with recruiters and other professionals in your field. Attend virtual career fairs and networking events. These connections can open doors to opportunities that may not be advertised.
By diligently implementing these strategies, you significantly increase your chances of getting your Handshake resume reviewed and landing your dream opportunity. Remember, persistence and proactive engagement are key to Handshake success.
